TVS CEO Spotted Testing New Norton V4 | First Superbike to Launch Globally on November 4

Published On: July 21, 2025 12:35 am

The Norton V4, now developed under TVS ownership, has been spotted testing ahead of its official reveal on November 4. Discover everything about the revived superbike’s design, engine, and launch details.

The British icon Norton Motorcycles is back in the headlines – and for all the right reasons. After its acquisition by TVS Motor Company, Norton has remained relatively quiet. Until now. The new Norton V4, the first motorcycle developed under TVS’s ownership, has been spotted testing, with none other than the TVS CEO himself riding the prototype. This isn’t just a spy shot – it’s a sign of Norton’s global revival.

The official global unveil is now confirmed for 4 November 2025, marking the beginning of a brand-new chapter in Norton’s high-performance legacy.

Norton’s Comeback Under TVS

TVS Motor Company, one of India’s leading two-wheeler manufacturers, acquired Norton in 2020 with a vision to revive the iconic British brand. Since then, TVS has been working behind the scenes to restore Norton’s reputation, focusing on engineering precision, reliability, and global safety standards.

This new model – the Norton V4 – symbolizes the fusion of British design and Indian engineering excellence.

What the Spy Shots Reveal

The motorcycle spotted in testing appears to be a refined and production-ready version of the Norton V4SV, which was originally launched in limited numbers before the acquisition. Now under TVS, the design has been enhanced for better fit, finish, and reliability.

Here’s what we observed from the test model:

Feature	Details
Motorcycle Type	Superbike / Supersport
Design Inspiration	Based on previous V4SV model
Front Styling	Dual LED headlights with sharper design
Exhaust Setup	Underseat exhaust system
Suspension	Ohlins front and rear suspension (likely electronically adjustable)
Brakes	High-performance Brembo setup
Display	TFT full-color display, likely 6-inch
Build Material	Extensive use of carbon fiber panels and lightweight chassis

The bike still carries its aggressive stance but now looks more refined – ready for production.

Powertrain Expectations

Though official technical details are yet to be announced, sources within the industry suggest that the Norton V4 will feature an updated 1200cc V4 engine, tuned to meet global emission and performance standards.

Expected Engine and Performance Specs:

Specification	Details
Engine Type	1200cc liquid-cooled V4 engine
Power Output	Estimated 185-200 HP
Torque Output	Likely around 125 Nm
Gearbox	6-speed with bi-directional quickshifter
Electronics	Advanced rider aids, ride modes, IMU-based ABS and traction control
Compliance	Euro 5+ and BS6 Phase 2 compliant

TVS is expected to improve the thermal efficiency, fuel mapping, and long-distance ride comfort with this generation.

Why the Norton V4 Matters in the Global Market

This motorcycle isn’t just another superbike in a crowded market. It represents Norton’s rebirth and is the first solid proof of TVS’s long-term vision for the brand. The new Norton V4 has the potential to take on established players like Ducati, BMW, and Aprilia.

What makes it globally significant:

Factor	Significance
Engineering Collaboration	British design + Indian engineering
Global Brand Presence	Entry planned in UK, India, and EU markets
Competition	Ducati Panigale V4, BMW S1000RR, Aprilia RSV4
Pricing Strategy	Premium but more competitive due to TVS manufacturing efficiency
Service Network	Global aftersales expected under TVS ecosystem

Launch Details and Future Strategy

TVS has announced the official global unveil date as 4 November 2025. The launch will include both in-person and virtual presentations, likely showcasing the final production model, specifications, and delivery timelines.

Launch Timeline and Strategy:

Launch Detail	Information
Official Unveil Date	4 November 2025
Availability	Initially UK, followed by India and Europe
Production Model Name	Expected to retain the “Norton V4” nameplate
Booking and Sales Format	Build-to-order model with limited first-year production
Service Network Rollout	Supported by Norton UK and TVS overseas branches

Final Thoughts

The Norton V4 marks the beginning of a new era not just for Norton but also for TVS’s global ambitions. With the company’s CEO personally testing the bike, it’s clear that this project is close to the brand’s heart. The motorcycle combines legacy with innovation, promising to deliver performance, reliability, and exclusivity.

FAQs

What is the Norton V4?
The Norton V4 is a high-performance 1200cc superbike developed by the legendary British motorcycle brand Norton. After TVS Motor Company acquired Norton in 2020, the V4 has been re-engineered for global markets, blending British design heritage with Indian manufacturing excellence.

When will the new Norton V4 launch?
The new Norton V4 is scheduled to make its global debut on November 4, 2025. The launch will be a significant milestone, as it marks the first official product release under TVS’s ownership of the Norton brand.

Is the new Norton V4 a completely new bike?
While it builds on the foundation of the previous Norton V4SV model, the new Norton V4 has undergone substantial changes. It features updated components, enhanced reliability, modern electronics, and refinements that make it suitable for broader global compliance and performance expectations.

Will the Norton V4 be launched in India?
Yes, the Norton V4 is expected to be launched in India, although initially in limited numbers. TVS is likely to adopt a premium, build-to-order sales model for Indian buyers who seek exclusivity and cutting-edge superbike performance.

How much will the Norton V4 cost?
Pricing for the new Norton V4 is expected to start around £40,000 in the UK. In the Indian market, the motorcycle could be priced between ₹45 lakh and ₹50 lakh, depending on import duties and customization options.